Dress To Impress at South by Southwest 2019

Posted by Cynthia Vardhan on

SXSW is on its way...

South by Southwest has been on your calendar for weeks, possibly months, and the festivities are just around the corner. Time to start planning your schedule of keynote speakers, concerts, comedians, and whatever other awesome activity is calling you.

Once you have your events scheduled to perfection, then it's time to take a look at your wardrobe, and see which styles line up for the show.

With a variety of themes that range from music, film, multimedia, digital entertainment, gaming and innovative technologies. SXSW dress code is as unique as the you are. So prepare to dress with a full blend of modern professional and weekend vacationer so you can be sure to have an experience you’ll never forget.

Trade Show - Photo by Merrick Ales

What to wear?

From concerts to comedians to political discussions, every event has its own flavor. It’s up to you to bring it out! Casual good times can be paired with formal flare to get the most out of your outfit.  If you’re traveling from out of town, you’ll want to pack light and find a few outfits that can do it all.

If you’re taking on the tech industry, don’t sell yourself short. Startups thrive when they find the right investor that believes in their dream, so be sure to play the part. Keep an authentic and personal style that makes a savvy and lasting impression.

Clothing Shopping - Photo by Lauren Lindley

Choose comfortable shoes

Most showcases of SXSW are indoors which gives you plenty of options for shoes. No need to worry about rain or mud, just easily go for sneakers or boots. Just choose something you are comfortable in. Bring worn-in shoes and consider bringing an extra pair since you will be walking a lot.

SXSW Shoes - Photo by Lauren Lindley

For the Female Festival Goer

We recommend classy and comfortable. Something along the lines of the blancuzca tank. This sleeveless top suits every occasion, from the forefront of a discussion on “Conversations About America’s Future” with Amy Klobuchar to the front row of a Psychedelic Porn Crumpets concert. With dignified detail and a tie on the front and back, this offers the great mix that is as versatile as SXSW.  

If you want to attract more attention, opt for the lazo romper. This is great option for festivals and beaches where you want to leave an impression. The lazo romper is a sheer burst of positivity captured in a compact classic design. Pick the color that makes it your own.

Jewelry - Photo by Nicky Lockman

Make it Practical

While comfort is key, the same goes for light packing. On the many events of the festival they will be giving you all kinds of freebies. Sunglasses, branded water bottles, usb key, … Don’t take everything they give you as you won’t be using most of it anyway. On the other hand, you will want to accept a few things. Men can wear a jacket with some pockets, while women can bring their favorite bag or tote.

Carrying Water - Photo by Lauren Lindley

Relax and have a good time!

The networks of people and interactions you will have form endless possibilities of memories to come and futures to pursue. Be ready to explore novelty, rock out, and open your ears to all of the great insights and experiences of South by Southwest.


Yoga with Adriene - Photo by Matt Bradford


Older Post Newer Post